back to top

Top News
Second Time's the Charm: Matomy Holds London IPO

Matomy CEO Talks Building a Global Marketing Company

Recent News

London Stock Exchange Welcomes Matomy Media Group to its Main Market
London Stock Exchange today welcomed Matomy Media Group Ltd. to open its UK Markets, marking the initial public offering and admission of Matomy’s ordinary shares to trading on the High Growth Segment of the London Stock Exchange’s main market.

Matomy Media Group Named Advertisement Partner for Nexon Europe’s ‘United Eleven’ Online Football Management Game
Global performance marketing company Matomy Media Group has been named the advertisement partner in key European markets for Nexon Europe’s online football management game, “United Eleven.”

Matomy Media Group Acquires Domain Monetization Company Team Internet
Global digital performance-based marketing company Matomy Media Group today announced that it has acquired a majority ownership position in the Munich-based direct navigation search company Team Internet AG.

Matomy In The News

Developing the Right Multichannel Strategy to Support Customer Acquisition
Today’s marketing media mix looks something like a giant spider web: a complex weave of tangential offline and online media channels all connected at the center by the brand.

Europe’s Appetite for Investment Is Clear, but Just Where Do They Want to Exit?
The European ad tech scene has never been in ruder health, with the trade press littered with news of funding rounds for start-ups here, yet the ‘European Google’ remains elusive and ad tech firms born and raised in Europe are starting to look elsewhere for an exit in the hope of a higher valuation. ExchangeWire examines the efforts to counter this trend.

How to Navigate the Facebook Ad Campaign Maze: Part II
In part I of our series on strategies for navigating the Facebook ad campaign maze, we looked at how marketers can successfully launch and manage their Facebook campaigns. Today’s post examines the best ways to get the most out of your Facebook ad creative.
Hint: size does matter!




Opinion and Commentary

Top Website Tweaks for Boosting Conversion
April 4, 2014
SVP of business development Daryl Colwell offers his top tips to help translate your site-optimisation efforts into top-converting pages that elicit the desired consumer action.
3 Benefits of a Multichannel Approach to Direct Marketing
April 4, 2014
Hear about a simple solution to ensuring your brand is in a position to take advantage of the latest consumer marketing trends while realizing maximum performance and value: multichannel marketing.
How to Improve Direct Response Facebook Advertising
April 4, 2014
Are direct-response advertisers ready to take advantage of Facebook’s new performance-based ad solutions?
5 Best Practices for Great Facebook Ad Creative
April 4, 2014
Marketers need to jettison generic ad creative and text-heavy wall posts in favor of high-quality, engaging ad creative with smart imagery and limited text.


You must be logged in to view this item.



Login

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.