Publicis Groupe Chief Strategist Rishad Tobaccowala Elected to Matomy’s Board of Directors
Rishad Tobaccowala, Chief Strategist of Publicis Groupe, has been elected to the Matomy Media Group Board of Directors. more
Matomy Media Group Acquires MobFox, Europe’s Leading Mobile Advertising Platform
Matomy has aquired MobFox, Europe's leading mobile advertising platform, to expand its services in mobile programmatic and performance advertising. more
London Stock Exchange Welcomes Matomy Media Group to its Main Market
London Stock Exchange today welcomed Matomy Media Group Ltd. to open its UK Markets, marking the initial public offering and admission of Matomy’s ordinary shares to trading on the High Growth Segment of the London Stock Exchange’s main market. more
Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page.
Today’s digital marketer has a lot of decisions to make. Which media channel is best for customer acquisition? In an article published by PerformanceIn, Matomy SVP Daryl Colwell examines the pros and cons of CPL and CPM email campaigns, and also offers examples of what works and what does not when mailing CPL and CPM offers.
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