Matomy Invests in Avenlo, a Market Leader in Data-Driven Email Marketing and Ad Targeting
Avenlo brings real-time, data-driven ad targeting and media buying capabilities to Matomy more
Publicis Groupe Chief Strategist Rishad Tobaccowala Elected to Matomy’s Board of Directors
Rishad Tobaccowala, Chief Strategist of Publicis Groupe, has been elected to the Matomy Media Group Board of Directors. more
Matomy Media Group Acquires MobFox, Europe’s Leading Mobile Advertising Platform
Matomy has aquired MobFox, Europe's leading mobile advertising platform, to expand its services in mobile programmatic and performance advertising. more
London Stock Exchange Welcomes Matomy Media Group to its Main Market
London Stock Exchange today welcomed Matomy Media Group Ltd. to open its UK Markets, marking the initial public offering and admission of Matomy’s ordinary shares to trading on the High Growth Segment of the London Stock Exchange’s main market. more
Matomy and Publicis Groupe Partner to Build Global Leader in Performance Advertising
Matomy has announced a strategic investment in Avenlo, a market leader in data-driven email acquisition marketing and ad targeting. Data is a crucial element in performance-based advertising, and the data capabilities that Avenlo provides will assist Matomy across all of its media channels.
Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s product pages. Adding structured data may provide an advantage over competing pages by giving some extra flair and thus a higher click-through rate than the other results on the page.
Today’s digital marketer has a lot of decisions to make. Which media channel is best for customer acquisition? In an article published by PerformanceIn, Matomy SVP Daryl Colwell examines the pros and cons of CPL and CPM email campaigns, and also offers examples of what works and what does not when mailing CPL and CPM offers.
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